Sakthivel Yadav
MARKETING SPECIALIST – Influencer Management, Data Insights & Campaign Management
Postgraduate Diploma in Entrepreneurship Management
@ George Brown College, Toronto
About Me
I am a results-driven Marketing Specialist skilled in influencer management, data analytics, and campaign execution, optimizing brand growth and engagement through strategic insights and performance-driven marketing.
Marketing Analytics Tools
95%Influencer Management
90%Campaign Management
85%Data Analysis & Reporting
80%15
Projects completed
2000
Cup of coffee
500
Satisfied clients
3
Nominees winner
Services
Influencer Management
Identifying, evaluating, and collaborating with influencers to boost brand engagement.
Campaign Management
Planning, budgeting, and executing cross-platform marketing campaigns to increase visibility.
Data Analysis
Analyzing metrics, tracking KPIs, and reporting actionable insights for optimized decision-making.
CRM Management
Managing customer data, segmentation, and automation to enhance customer relationships.
Content Strategy
Developing and executing content calendars to align with campaign goals and drive engagement.
Brand Visibility
Optimizing digital media presence to enhance brand recognition and customer acquisition.
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Experience
September 2023 – April 2024
September 2022 – April 2023
Postgraduate Diploma in Project Management
@ George Brown College, Toronto
July 2020 – August 2021
Postgraduate Diploma in Event Management and Experiential Marketing
EMDI Institute of Media and Communication, India
June 2014 – May 2018
Bachelor’s in Electronics and Telecommunication Engineering
SIES Graduate School of Technology, India
February 2023 – Present
Client Care Specialist
Aristo Wellness Centre
October 2022 – January 2023
Marketing Coordinator
PinkChai Media
February 2021 – July 2022
Influencer Marketing Specialist
Ovonts Technologies Pvt. Ltd
Recent Works
Enhancing Brand Engagement and Driving Audience Interaction Through Data-Driven Strategies
Project: Influencer Marketing Campaign Optimization
- Identifying Key Influencers: Leveraged analytics tools to evaluate and partner with influencers aligned with brand goals.
- Optimizing Content Strategy: Developed targeted content plans to maximize engagement and increase brand visibility across platforms.
- Campaign Performance Analysis: Utilized data insights to track KPIs, refine strategies, and improve overall campaign performance.
Managing Budget, Content, and Strategy to Achieve Brand Goals Across Multiple Channels
Project: Cross-Platform Marketing Campaign
- Campaign Planning: Coordinated content calendar and budget management, ensuring timely execution across multiple marketing platforms.
- Targeted Segmentation: Applied data insights to create personalized campaigns, improving customer engagement and conversion rates.
- Performance Tracking: Monitored and adjusted campaign KPIs, optimizing ROI through real-time analysis and strategic adjustments.
Clients & Reviews
Alham Webtech
Manager"Sakthivel’s data-driven approach significantly improved campaign performance and boosted customer engagement across platforms."
John Doe
Supervisor"An outstanding marketer who expertly manages influencer relationships and drives tangible results for business growth."
Get In Touch
Let's talk about everything!
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